When African buyers were unable to come to the factory for vehicle inspection due to the epidemic, they directly placed an order for rough-terrain cranes of about 30 million RMB with ZOOMLION. The first batch of 8 sets will be delivered after the Second China-africa Economic and Trade Expo, showing the buyers' recognition of Zoomlion's African team and the trust in Zoomlion's quality. Over the past 15 years in Africa, guided by "creating value for customer" and aimed at maintaining China's brand image, ZOOMLION African team has always paid close attention to the construction of channels, parts and localization, establishing a strong brand appeal in southern Africa and ranking first in the market for many years.
Rough-terrain crane is one of the trump products of ZOOMLION crane department, mainly covering the American market. With the increasing popularity, the customers of ZOOMLION rough-terrain crane have spread all over the markets including Middle East, Southeast Asia, South America and Europe. The African buyers are senior experts in the industry. After testing ZOOMLION equipment locally in Africa, they changed their previous prejudice against Chinese products, selected ZOOMLION and planned to vigorously promote Chinese equipment locally.
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