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From June 17 to 20 local time, HANGCHA Group successfully held its 2025 Europe Product and Sales Training event at the HANGCHA Europe Rental Company in Senlis, France. The event attracted core dealer partners from across Europe and Africa, with some participants traveling over 6,000 km to attend in person.
The training focused on empowering HANGCHA's European partners in depth, with key content including:
Full Product Line Overview: A comprehensive introduction to HANGCHA’s entire product family and the latest technological developments.
Strategic New Products: Key highlights of new models such as the rough-terrain telehandler, XE & XC series lithium-ion forklifts, and X series warehouse equipment.
Smart Solutions: In-depth presentation of HANGCHA’s Fleet Intelligent Management System (FIMS) and Advanced Driver Assistance System (ADAS), showcasing their application value.
Industry Trend Insights: Joint exploration of cutting-edge forklift industry trends and market opportunities.
In his welcome speech, Pan Minjie, Deputy General Manager of HANGCHA Import & Export, emphasized that Europe is a vital strategic market for HANGCHA. The company has established three subsidiaries in Germany, France, and the Netherlands, forming a core European presence. Globally, HANGCHA now operates 18 overseas companies. Meanwhile, overseas production bases in both Europe and Asia are under active planning and construction, significantly improving responsiveness to global customer demands and enhancing localized service capabilities—laying a solid foundation for deeper international market expansion.
Relying on HANGCHA’s European localized service hub, this event was more than just a technical and product knowledge exchange; it also served as a highly effective platform for communication and cooperation. Dealer partners engaged in in-depth discussions with the HANGCHA team on regional market opportunities, challenges, and end-user needs.
Looking ahead, Pan Minjie stated that HANGCHA will continue to optimize its training system and support strategy, offering dealers more valuable tools for empowerment, jointly enhancing localization service capabilities and customer satisfaction, and promoting long-term win-win development in the European market.
The successful completion of this training event marked a new milestone in the cooperation between HANGCHA and its European partners, injecting strong momentum into the joint development of the European market.
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+86-0731-8512-4428
+86-0731-8512-4428
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